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百货取代家电 成新电商价格战主场

2013年07月23日 08:02   来源：重庆晨报   刘淳
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　　随着家电节能补贴政策的取消,进入7月以来,百货取代家电成为了新的电商价格战主场。先是以日用百货商品为主的1号店开始周年店庆促销,再是京东商城宣布推出生鲜业务,而一贯以3C数码、通讯产品为主的易迅网也首次开展大规模百货品类主题促销。

　　易迅网运营总监潘彪表示,易迅预计到年底将引入1500家一二线中高端精品百货品牌,商品数量比目前翻3倍。目前,易迅已经与宝洁、联合利华、多美滋、雷朋Ray-Ban、雀巢、卡夫、中粮等众多企业达成了深度合作协议。


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