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四大上市险企2013广告费支出104亿

2014年05月12日 07:49    来源： 金融投资报    
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　　随着非上市险企年度业绩报告的披露，绝大多数保险公司2013年的各项支出指标也已出炉。年报显示，2013年四大上市险企的广告宣传费用依次为中国人寿14.76亿元 (业务宣传费11.19亿元，广告费3.57亿元)，中国平安62.23亿元，中国太保23.85亿元，新华保险3.42亿元(其中宣传印刷费2.27亿元、广告费1.15亿元)。四上市险企2013年用于广告宣传的费用合计为104.69亿元，比上一年增加逾30亿元。


（责任编辑： 马欣 ）

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