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什么是路演？

2011年07月26日 11:29   来源：新旅游报   
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    路演的本意译自英文Roadshow，是国际上广泛采用的证券发行推广方式，指证券发行商发行证券前针对机构投资者的推介活动，是在投、融资双方充分交流的条件下促进股票成功发行的重要推介、宣传手段。通过投资银行家或者支付承诺商的帮助，在初级市场上出售股票，以便有助于提高股票潜在的价值叫路演。

    路演的目的：促进投资者与股票发行人之间的沟通和交流，以保证股票的顺利发行。
    

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